Product Description
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that que… More >>
Trade Show & Event Marketing: Plan, Promote & Profit
Tags: comprehensive guide, Event, event marketing, hard time, market strategy, marketer, Marketing, marketing plan, money, Plan, Profit, Promote, return on investment, Show, Trade, trade shows
#1 by Stellagirl on May 1, 2010 - 8:54 pm
Excellent direction on how to make a trade show work for your business. Detailed, authoritative, fun to read. This book is a must-read.
Rating: 5 / 5
#2 by T. Stange on May 1, 2010 - 9:25 pm
Completely comprehensive on every aspect of trade shows and event marketing. Whether you are part of show management or an exhibitor this book is a solid reference. Even if you are seasoned at trade show and event marketing – you will learn something from this book.
Rating: 5 / 5
#3 by Adam Platts on May 1, 2010 - 10:31 pm
Ruth Stevens’ Trade Show and Event Marketing has proven to be a very useful book with many good ideas. As a Marketing representative who has worked in both the Tech Industry and for Consumer Products companies I have had the opportunity to attend a wide variety of trade shows, ranging from annual Comdex and CES shows in Las Vegas, to ECRM, NACS, and GMDC shows around the country. When you are dealing with such high costs and logistical problems at these shows you can tend to feel overwhelmed. But authors like Ruth Stevens have helped to pave the way, making our paths to trade show success a little more pleasant, by way of communicating a thoughtful approach to difficult problems. Good work!
Review by: Adam Platts, Northridge
Rating: 5 / 5
#4 by S. Wallis on May 1, 2010 - 10:57 pm
Not until I dug into the case histories did I realize how truly valuable this book is. These punchy examples drive home point after point with clarity that makes all other how-to books I’ve read on this subject pale by comparison. “Put Ruth in Your Booth” could be its subtitle.
Rating: 5 / 5
#5 by L. Underation on May 2, 2010 - 1:14 am
Ruth has hit all the right buttons in this book. As a trade show consultant, too many of my clients focus on the display and event on the show floor, neglecting the pre-show and post-show part of the medium. When you take Ruth’s well-documented book literally and plan, promote, you will indeed profit. Especially with proper post-show lead development. I am sending copies of this one to my best clients and prospects.
Rating: 5 / 5