Product Description
OVERVIEW
This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process…. More >>
Marketing Research Method Foundations 7e
Tags: foundations, market leader, Marketing, marketing research method foundations 7e, Method, perspective, previous editions, Research
#1 by Mercy Antony on May 10, 2010 - 7:39 pm
I purchased this book paying $117.66. The book did reach in 4-5 days. But, the book was full of markings and highlightings. I expected a book with much less wear and tear when I pay this much. I did get better books from other book sellers for much less in the past, which made me unhappy with the present purchase.
Rating: 2 / 5
#2 by C. Havens-Vasquez on May 10, 2010 - 8:18 pm
I received the correct book quicker than they promised. Extremely happy with the purchase
Rating: 5 / 5
#3 by spidy on May 10, 2010 - 10:15 pm
The sender got the book to me by the expected date, normally I get it much faster
Rating: 4 / 5
#4 by Daniel Waisberg on May 11, 2010 - 12:44 am
This book is an excellent introduction and advanced resource for all those that wish to be a marketing research professional (or to those that just want to understand it). The authors present in-depth explanations of the field’s theory populated with day-to-day examples.
I have read it attentively more than once and it was a very useful resource for two courses in my masters: ‘Research methods in markets and in organizations’ and ‘Data Analysis in Marketing’. In both courses, the Professors were really weak, and I learned most of the topics thanks to the book. Some of the themes treated in the book are:
Part 1: Marketing Research, the Research Process, and Problem definition. Part 2: Determine Research Design. Part 3: Design Data-Collection Method and Forms. Part 4: Sample Design and Data Collection. Part 5: Analysis and Interpretation of Data. Part 6: The Research Report.
The book fits academic as well as industry readers and the content justifies the price.
Rating: 5 / 5
#5 by Anonymous on May 11, 2010 - 3:03 am
An excellent work both theory and analysis. Provides an insight about the math requirments for the Marketing Researcher. In certain areas it gives the basic ideas – pp 752,753 – Fig.13.1 Histogram and Frequency Polygon of Incomes of Families in Car Ownership study. The Preface states- this edition, is designed to avoid such extremes by providing the student with a thorough treatment of the important concepts, both simple and complex – This aspect is proved in every section of the book. Really it will help the student to develop their creativie and analytical marketing skills. A very good work.
Rating: 5 / 5