Posts Tagged consumers

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business.But even more importantly, search engine activity provid… More >>

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

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Consumer Behavior For Dummies

  • ISBN13: 9780470449837
  • Condition: USED – VERY GOOD
  • Notes:

Product Description
Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You’ll see how to capture their attention, motivate them to purchase your products and services, ear… More >>

Consumer Behavior For Dummies

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Always On: Advertising, Marketing, and Media in an Era of Consumer Control

  • ISBN13: 9780071508285
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
The Wall Street Journal Bestseller The Future is Now–Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age–an era with potentially enormous returns for leaders in marketing, advertising and media–if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of … More >>

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

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