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Marketing Research Method Foundations 7e

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OVERVIEW
This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process…. More >>

Marketing Research Method Foundations 7e

Tags: foundations, market leader, Marketing, marketing research method foundations 7e, Method, perspective, previous editions, Research

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