Posts Tagged perspective
Marketing Research Method Foundations 7e
Product Description
OVERVIEW
This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process…. More >>
Marketing Research Method Foundations 7e
Tags: foundations, market leader, Marketing, marketing research method foundations 7e, Method, perspective, previous editions, ResearchRelated posts
Global Marketing Management: A European Perspective
Product Description
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations. Written by two experts in the field, the book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selecti… More >>
Global Marketing Management: A European Perspective
Tags: assessing market, big picture, European, european perspective, Global, global marketing management, international marketing, Management, market opportunities, Marketing, multinational corporations, perspectiveRelated posts
Relationship Marketing & Customer Relationship Management
Product Description
Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information f… More >>
Relationship Marketing & Customer Relationship Management
Tags: 4 ps, critical handbook, customer, customer relationship management, dramatic shift, excellent customer service, Management, marketer, Marketing, mass customization, perspective, priority, relationship, relationship marketingRelated posts