Posts Tagged strategic marketing
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Product Description
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter… More >>
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Tags: essentials of marketing, Malcolm, malcolm mcdonald, Marketing, marketing objectives, marketing planning, marketing plans, marketing process, mcdonald, Planning, planning guides, Plans, promotion strategies, strategic marketing, Strategy, Understanding, understanding marketingRelated posts
Small Business Marketing for Dummies, Second Edition
- ISBN13: 9780764578397
- Condition: USED – VERY GOOD
- Notes:
Product Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becomi… More >>
Small Business Marketing for Dummies, Second Edition
Tags: Business, competitive environment, consulting firm, Dummies, Edition, home cleaning service, Marketing, original version, own business, resale store, Second, Small, small business marketing, strategic marketing, tech consultingRelated posts
International Strategic Marketing
Product Description
A new leading textbook on international marketing, this comprehensive text provides an in-depth appreciation of the theory and practice of its subject from a European perspective, while considering the role of Europe within global marketing.
The book uses case studies to develop an understanding of international marketing principles for firms operating in Europe, including MNCs, SMEs and firms in the Fast Moving Consumer Goods market, as well as examples fro… More >>
International Strategic Marketing
Tags: consumer goods market, european perspective, fast moving consumer goods, global marketing, International, international marketing, Marketing, marketing principles, moving consumer goods, smes, Strategic, strategic marketing, theory and practiceRelated posts