Posts Tagged Understanding
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Product Description
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter… More >>
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Tags: essentials of marketing, Malcolm, malcolm mcdonald, Marketing, marketing objectives, marketing planning, marketing plans, marketing process, mcdonald, Planning, planning guides, Plans, promotion strategies, strategic marketing, Strategy, Understanding, understanding marketingRelated posts
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
- ISBN13: 9780749453893
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows reader… More >>
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Tags: Digital, digital generation, digital marketing, Engaging, evolving technologies, Generation, global scale, Marketing, marketing marketing, marketing strategies, phenomenal pace, remainder mark, Strategies, thought leaders, Understanding, understanding digitalRelated posts
Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation
Product Description
CEOs are more than frustrated by marketing’s inability to deliver results. Has the profession lost its relevance?Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordin… More >>
Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation
Tags: Agenda, ceos, customer focus, Driving, entire organization, Growth, implementers, importance of marketing, Innovation, market orientation, marketers, Marketing, momentum, product description, Strategy, traditional marketing, UnderstandingRelated posts